Tuesday, January 26, 2010

Recruiting with Alcohol

For many fraternities that lack good planning or social skills, using alcohol to lure new recruits is a common approach. After all, if you've got nothing to talk about, and nothing to sell, you might as well see if a frosty Pabst will win the guy over. If you work hard enough at this approach, there is a good chance you'll corner the market on mindless young males easily impressed by cheap beer. Good for you. You deserve each other.

Besides, using alcohol to recruit is a common practice in the real world. And, nothing could ever go wrong, right?

[source: http://burbia.com/files/images/New_Business_Email.jpg]

You are what you sell and your fraternity is always remembered for how it recruits. Recruiting with alcohol is never a good idea. The impression you leave behind may become your legacy.

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