Occasionally, entities like the NIC, NPC, NPHC, or NALFO get asked to consider purchasing a Super Bowl ad in order to change public perception of Greek-letter organizations. This has become symbolic for the attitude that many carry that we need to use high-profile advertising mechanisms to improve our image and/or recruit new members.
The opposing view is that it would be a waste of money and that advertising techniques will have little to no effect on public perception. Many argue that only a change in behavior will make the difference.
What are your thoughts? Companies spend millions on Super Bowl ads and traditional advertising, so it must have some sort of positive impact, right? Should the fraternity movement try this technique, or are our limited resources better used elsewhere? Take the poll and please add your comments.
By the way, In 2010, the average cost of a 30-second commercial during the Super Bowl was approximately $3.01 million.