Or more specifically, a video about Facebook.
Many organizations struggle to explain who they are and what they do. Greek-letter organizations are no different. Sometimes the best way to describe the mission of any organization is to compare it to something very familiar.
Facebook recently released a promotional video which, in my opinion, is one of the most effective expressions of mission and purpose I've ever seen. Those who are critics of Facebook often say that it causes true relationships and human connections to suffer. The Facebook video offers a compelling response, which in short, is that Facebook is instead all about relationships and human connections.
What was most interesting to me about this video is that the principles it expresses are quite familiar to those of us in the fraternity movement. Facebook may not be able to fully deliver on all of them, but I'm pretty sure we do.
Here is an exercise for you: watch the video and wherever Facebook is written or spoken, substitute the word "fraternity" or "sorority."
It works, doesn't it?