And now? Light up within 100 yards of a nonsmoker and
you’re treated like you have the plague. The only safe place for smokers
to go is out behind a building right next to the dumpster. It
is safe to say that most places in our society have grown intolerant of smoking, and those who
choose to do it are often isolated. Smoking still takes place, and
consumption levels are still high. There is just a different attitude
toward the practice, especially among young people.
I believe this change over the last decade or so was
accelerated by an extraordinary anti-smoking campaign, called “The Truth”. You have
probably seen their commercials, one of which shows a group of
activists carrying megaphones lining hundreds of body bags on the street below
the offices of tobacco executives. This campaign has been effective in
reducing smoking – especially in young people – because instead of focusing
only on the health reasons, it turns nonsmokers into rebellious youth sticking
it to the “man” (tobacco companies). Rebellion has always been a
well-received message amongst teens!
The campaign is also effective because it involves young
people talking to other young people. Peer to peer education works.
So what does this have to do with hazing? From my
observation, the vast majority of anti-hazing messages that are delivered to
college students come from much older adults. It feels like a parent
telling their child to “stop doing that” because “I know better than
you.” While we’ve made strides against hazing, there certainly hasn’t
been the same momentum like we’ve seen against smoking. We need acceleration.
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We understand hazing because it has been a vicious scar on our legacy. So, let's make amends by being the world leaders against it.
The messaging could be similar to that of “The Truth”
campaign – hazing offers power-hungry meatheads the chance to bully others, and
we’re not going to take it anymore!
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Hazers are like tobacco executives – getting compensated for
promoting an unsafe practice. Treat them as such. Turn the chapter
against them. The ones who matter will allow themselves to change.
Imagine if the one place on a college campus where a person could know for sure that they would be safe from hazing was your fraternity. Or any fraternity.
Imagine if the one place on a college campus where a person could know for sure that they would be safe from hazing was your fraternity. Or any fraternity.
It’s great to be against hazing. It’s better to make
sure it has no place in your fraternity. Working to eradicate it from our
society is even better than that. Let’s stop reacting to this issue and
start leading.
Grab your megaphones.
Grab your megaphones.
John...I love this. I have made the same analogy, except with the fight against drunk driving. We need to change not only attitudes, but the environment to the point that it is unacceptable to everyone. As always, thank you for sharing!
ReplyDeleteThank you, This will make a lot of parents more supportive of their sons becoming members, pledging, in light of the recent hazing deaths. Parents supporting is a relief mentally, worrying is counter productive.
ReplyDelete